Assignment 3: Ogivly Ad layouts

Using the images from assignment 2, design an ad using the classic Ogilvy layout.

1. Think about the psychology of how we look at print ads. Include the hierarchy of visual, caption, headline, copy, and signature.
2. Use a Full Bleed on your image.
3. Use tracking to avoid widows and orphans. If you are using wide tracking, remember we generally would use that for words written in ALL CAPS, not lowercase words.
4. Use kerning to adjust text in large headlines.
5. Avoid distracting rags (right edges on the copy that form random shapes)
6. Use white space - leave enough margins around your words, think about your line spacing.

Grading Rubric: 6 points

1 point: using the classic ogilvy layout with all elements
1 point: full bleed on your image
1 point: avoiding widows and orphans in your copy
1 point: use of white space.
1 point: fonts are legible and appropriate sizes. It's a print ad, not an overhead - your copy doesn't need to be 18 point.
1 point: Kerning in headlines and company name.

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