Assignment 8: package design

You will design a package for a new brand of a product. You don't need to invent a new product - just a new brand of something.

Link to some great examples of package design for inspiration:
http://www.smashingmagazine.com/2008/06/02/beautiful-and-expressive-packaging-design/

Link to a tutorial on making a product box in photoshop (using some perspective):
http://www.emanuelblagonic.com/2007/07/19/how-to-use-photoshop-to-create-product-box/

You don't need to use a rectangular box for your product, but I'd like you to notice in that tutorial that the final image looks like a three-dimensional product, not just a square label.

Grading rubric:
5 points total

1 point: color use (expresses mood/energy of product)
1 point: Typography (readable, expresses mood/energy of product)
1 point: product contains new branding (not using an existing brand)
1 point: entire package is shown (three dimensional, not just a flat label)
1 point: overall aesthetics

From today's craigslist:

"We are a shoe company that is looking for CCS or Wayne students to help us design packaging for our shoes."
http://detroit.craigslist.org/med/1058220427.html

(I'm always happy when you can see the assignments I'm giving you are useful in the real world.)

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