Assignment 15: Ogilvy Ad layouts due Oct 24

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Assignment 15: Ogilvy Ad layouts due Oct 24

Post  Admin on Thu Oct 17, 2013 9:14 am





Design a print ad using the classic Ogilvy layout.

David Ogilvy youtube: https://www.youtube.com/watch?v=0kfsnjcUNiw

Use this as a checklist before you turn in your work, and check with me if you have questions:

1. Think about the psychology of how we look at print ads. Include the hierarchy of visual, caption, headline, copy, and signature - in that order.
2. Use a Full Bleed on your image.
3. Use tracking to avoid widows and orphans. If you are using wide tracking, remember we generally would use that for words written in ALL CAPS, not lowercase words.
4. Use kerning to adjust text in large headlines.
5. Avoid distracting rags (right edges on the copy that form random shapes)
6. Use white space - leave enough margins around your words, think about your line spacing.
7. You can use lorem ipsum (greeked text) for the caption and body. Use a real (English) headline.
8. Come up with a creative scene for your product in some way. I am not looking for you to just cut and paste your previous work like a piece of clip art above a headline - this is a new design project using your product.

Grading Rubric: 8 points

1 point: using the classic ogilvy layout with all elements
1 point: full bleed on your image
1 point: avoiding widows and orphans in your copy
1 point: use of white space.
1 point: fonts are legible and appropriate sizes. It's a print ad, not an overhead - your copy doesn't need to be 18 point.
1 point: Kerning in headlines and company name.
2 points: Creativity. If your image at the top of the page is just your package design or logo, I will have you redo your ad.


Last edited by Admin on Thu Oct 24, 2013 1:15 pm; edited 3 times in total
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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  Michaelk1 on Thu Oct 24, 2013 9:20 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  chelsea1998 on Thu Oct 24, 2013 9:30 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  chelsea1998 on Fri Oct 25, 2013 9:35 am





space

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  valerieZ on Fri Oct 25, 2013 9:43 am

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  cameryno on Mon Oct 28, 2013 9:17 am

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  cassidys on Mon Oct 28, 2013 9:19 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  jackhthomas on Mon Oct 28, 2013 9:23 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  JacobZ on Mon Oct 28, 2013 10:21 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  EmK on Mon Oct 28, 2013 10:22 am

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  WilliamVA on Mon Oct 28, 2013 10:32 am

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  LucusM on Tue Oct 29, 2013 9:02 am


Fixed intimidating wall of words Shocked
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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  dwallace on Tue Oct 29, 2013 9:21 am

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  HealyG on Tue Oct 29, 2013 9:39 am


396/571 image size. "Dropped from 45,000 feet above this is surely a safe way to ship your china glassware!"
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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  kayleend on Wed Oct 30, 2013 9:31 am

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  breesalvatore on Wed Oct 30, 2013 9:57 am


added my own picture that I took while camping.

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  CaseyS on Wed Oct 30, 2013 10:05 am

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  TatianaH on Wed Oct 30, 2013 10:10 am

I edited it

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  steveH on Wed Oct 30, 2013 10:17 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  ChristopherS on Wed Oct 30, 2013 10:51 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  Thomas Hill on Thu Oct 31, 2013 9:40 am

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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  Michaelk1 on Thu Oct 31, 2013 9:48 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  AaliyahH on Thu Oct 31, 2013 10:45 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  Jewel_Dotson on Fri Nov 01, 2013 9:10 am


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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

Post  KaileyM on Mon Nov 04, 2013 10:23 am




sorry for the last minute picture of my sister holding a store bought pecan pie
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Re: Assignment 15: Ogilvy Ad layouts due Oct 24

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