Assignment 20: brochure designs due Thursday Jan 8

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Assignment 20: brochure designs due Thursday Jan 8

Post  Admin on Fri Dec 19, 2014 10:59 am

Design a brochure to go along with the company identity you created with your business card.

You will either design the inside or the outside of it, you don't need to do both. The file will be 8.5 inches tall, 11 or 12 inches wide. (It's common to size a brochure to 11 inches wide, but you can use 12 to make it easier for you to divide it into thirds.) Because these are for print, we will use a higher resolution, 300 dpi. (Dots per inch)

All graphics and photos used must be your own. Use Lorem Ipsum for the text if you want (see me for an explanation).


9 points possible:

1: Hierarchy of Information. Make the important information stand out. (use headlines as appropriate.)

1: White space and margins - don't run your text to the edge of the paper or up to the edges of the fold lines.

1: Font size - paragraphs should look like magazine text (size 12, maybe size 10 depending on the font).

1: Alignment of elements. Use guidelines to align paragraphs and images as needed, both vertically and horizontally.

1: Contrast - donít give me yellow text on a white background. Instead, use dark letters on a light background, or light letters on a dark background.

1: Legibility. Use fonts that can be read easily - don't use a decorative font for paragraphs. Don't center align a block of text. Instead, left align paragraphs.

1: Repetition of design elements. There should be a clear style that is consistent and recognizable no matter which panel I'm looking at.

1: Design to the whole page. Think about using long horizontal elements or curves that pull the eye through the brochure, instead of being designed to each individual panel. When the paper is unfolded, it should look like one design, not three separate ones.

1: Color scheme. There should be a clearly identifiable color scheme beyond "every crayon in the box." For this project, use either a complementary, analogous, or monochromatic color scheme. You can add browns, grays, black and white to that.


Last edited by Admin on Tue Jan 06, 2015 1:05 pm; edited 1 time in total
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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  hailey claes on Mon Jan 05, 2015 11:24 am

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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  Adiya J on Mon Jan 05, 2015 11:36 am

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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  Josh.B on Mon Jan 05, 2015 11:53 am

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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  cheyenneb on Mon Jan 05, 2015 12:29 pm


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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  briannab on Tue Jan 06, 2015 11:35 am


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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  maxmassad on Tue Jan 06, 2015 11:42 am

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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  Josh.B on Tue Jan 06, 2015 11:50 am

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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  Lindy M on Tue Jan 06, 2015 1:02 pm

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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  marissap on Tue Jan 06, 2015 1:37 pm

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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  calebrose22 on Wed Jan 07, 2015 12:44 pm

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Re: Assignment 20: brochure designs due Thursday Jan 8

Post  RileyJ on Wed Jan 07, 2015 12:45 pm

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