Assignment 7: Ogilvy Ad layouts

Go down

Assignment 7: Ogilvy Ad layouts Empty Assignment 7: Ogilvy Ad layouts

Post  Admin on Mon Oct 05, 2009 9:49 am

Design a print ad using the classic Ogilvy layout.

(David Ogilvy youtube to watch (with headphones please!): https://www.youtube.com/watch?v=0kfsnjcUNiw

1. Think about the psychology of how we look at print ads. Include the hierarchy of visual, caption, headline, copy, and signature.
2. Use a Full Bleed on your image.
3. Use tracking to avoid widows and orphans. If you are using wide tracking, remember we generally would use that for words written in ALL CAPS, not lowercase words.
4. Use kerning to adjust text in large headlines.
5. Avoid distracting rags (right edges on the copy that form random shapes)
6. Use white space - leave enough margins around your words, think about your line spacing.

Grading Rubric: 6 points

1 point: using the classic ogilvy layout with all elements
1 point: full bleed on your image
1 point: avoiding widows and orphans in your copy
1 point: use of white space.
1 point: fonts are legible and appropriate sizes. It's a print ad, not an overhead - your copy doesn't need to be 18 point.
1 point: Kerning in headlines and company name.


Last edited by Admin on Wed Oct 28, 2009 9:16 am; edited 3 times in total
Admin
Admin
Admin

Posts : 2604
Join date : 2008-09-03

View user profile http://artsacademy.forumotion.net

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Earl Dube-Olgilvy Ad

Post  squEARL-dube on Tue Oct 06, 2009 2:20 pm

Assignment 7: Ogilvy Ad layouts Ad-lay10
squEARL-dube
squEARL-dube

Posts : 157
Join date : 2009-09-14
Age : 26
Location : Warren,MI

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  Z.Roberts on Wed Oct 07, 2009 1:54 pm

Assignment 7: Ogilvy Ad layouts Untitl18


Last edited by Z.Roberts on Fri Nov 06, 2009 1:57 pm; edited 2 times in total
Z.Roberts
Z.Roberts

Posts : 165
Join date : 2008-09-09
Age : 25

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  AaronF on Thu Oct 08, 2009 9:26 am

Assignment 7: Ogilvy Ad layouts Ad-pic12


Last edited by AaronF on Wed Oct 28, 2009 2:41 pm; edited 2 times in total

AaronF

Posts : 117
Join date : 2008-09-04

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Revised Ogilvy Ad

Post  beccat on Fri Oct 09, 2009 9:37 am

Assignment 7: Ogilvy Ad layouts Aaaaa11


Last edited by beccat on Wed Oct 28, 2009 9:39 am; edited 1 time in total
beccat
beccat

Posts : 205
Join date : 2008-09-04

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  Ashlynm on Mon Oct 12, 2009 1:54 pm

Assignment 7: Ogilvy Ad layouts Fence-16


Last edited by Ashlynm on Wed Oct 28, 2009 2:10 pm; edited 1 time in total
Ashlynm
Ashlynm

Posts : 125
Join date : 2009-02-06
Age : 25
Location : wherever

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  MollyJ on Mon Oct 12, 2009 2:07 pm

Assignment 7: Ogilvy Ad layouts Untitl14
MollyJ
MollyJ

Posts : 109
Join date : 2008-09-04

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  jbrush on Thu Oct 15, 2009 1:41 pm

Assignment 7: Ogilvy Ad layouts Ogilvy10
jbrush
jbrush

Posts : 50
Join date : 2008-09-04

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  jenniferj on Mon Oct 19, 2009 1:52 pm

Assignment 7: Ogilvy Ad layouts Ad12


Last edited by jenniferj on Thu Oct 29, 2009 1:31 pm; edited 2 times in total
jenniferj
jenniferj

Posts : 76
Join date : 2008-09-04

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  chasityM on Thu Oct 22, 2009 2:45 pm

Assignment 7: Ogilvy Ad layouts Chasit21

chasityM

Posts : 54
Join date : 2009-09-23

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  bhudson on Tue Oct 27, 2009 1:03 pm

Assignment 7: Ogilvy Ad layouts Og_cop12
bhudson
bhudson

Posts : 36
Join date : 2009-09-20
Age : 27

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  chasityM on Wed Oct 28, 2009 3:04 pm

Assignment 7: Ogilvy Ad layouts Chasit22

chasityM

Posts : 54
Join date : 2009-09-23

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  KiraLee on Wed Nov 04, 2009 9:07 pm

Assignment 7: Ogilvy Ad layouts Ogilvy10

KiraLee

Posts : 34
Join date : 2009-09-14
Age : 26
Location : New Jersey ;D

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  christab on Thu Nov 05, 2009 1:46 pm

Assignment 7: Ogilvy Ad layouts Ogilvyadweb
christab
christab

Posts : 204
Join date : 2008-09-04

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  maddiet on Thu Nov 05, 2009 5:09 pm

Assignment 7: Ogilvy Ad layouts Aroma-10
maddiet
maddiet

Posts : 170
Join date : 2008-09-09

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  MollyJ on Fri Nov 06, 2009 1:46 pm

Assignment 7: Ogilvy Ad layouts Untitl19
MollyJ
MollyJ

Posts : 109
Join date : 2008-09-04

View user profile

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  Bri G on Fri Nov 06, 2009 2:13 pm

Assignment 7: Ogilvy Ad layouts Ogilvy10
Bri G
Bri G

Posts : 72
Join date : 2008-09-04

View user profile http://myspace.com/brigangriggsphotography

Back to top Go down

Assignment 7: Ogilvy Ad layouts Empty Re: Assignment 7: Ogilvy Ad layouts

Post  Sponsored content


Sponsored content


Back to top Go down

Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum