Assignment 7: Ogivly Ad layouts due Oct 13

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Assignment 7: Ogivly Ad layouts due Oct 13

Post  Admin on Thu Oct 06, 2011 11:14 am

Design a magazine ad using the classic Ogilvy layout.

1. Think about the psychology of how we look at print ads. Include the hierarchy of visual, caption, headline, copy, and signature.
2. Use a Full Bleed on your image.
3. Use tracking to avoid widows and orphans. If you are using wide tracking, remember we generally would use that for words written in ALL CAPS, not lowercase words.
4. Use kerning to adjust text in large headlines.
5. Avoid distracting rags (right edges on the copy that form random shapes)
6. Use white space - leave enough margins around your words, think about your line spacing.

Grading Rubric: 6 points

1 point: using the classic ogilvy layout with all elements
1 point: full bleed on your image
1 point: avoiding widows and orphans in your copy
1 point: use of white space.
1 point: fonts are legible and appropriate sizes. It's a print ad, not a poster - your headlines can be large but your copy doesn't need to be 18 point.
1 point: Kerning in headlines and company name.


Last edited by Admin on Mon Oct 17, 2011 12:18 pm; edited 1 time in total
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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  Zachary.M on Wed Oct 12, 2011 12:11 pm

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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  tarat on Thu Oct 13, 2011 11:27 am


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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  AllyR on Wed Oct 19, 2011 11:39 am


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Alternate Assignment

Post  JessicaH on Wed Oct 19, 2011 11:47 am

I worked on the powerpoint with the animations.

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Assignment 7: Ogivly Ad layouts due Oct 13

Post  maryc on Thu Oct 20, 2011 11:13 am


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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  Jayae on Thu Oct 20, 2011 11:21 am

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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  jasmineH on Thu Oct 20, 2011 11:28 am


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Revision

Post  toris on Fri Oct 21, 2011 11:17 am


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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  danielr on Fri Oct 21, 2011 11:43 am

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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  Jewel_Dotson on Mon Oct 24, 2011 12:01 pm


Had camera problems so the picture isn't the actual product but i followed the other criteria

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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  jamestheirvine on Mon Oct 24, 2011 3:01 pm

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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  Z.Roberts on Thu Oct 27, 2011 11:12 am

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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  NateF on Fri Oct 28, 2011 11:59 am


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Re: Assignment 7: Ogivly Ad layouts due Oct 13

Post  Admin on Wed Nov 09, 2011 9:30 am

All submissions have been graded.
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Re: Assignment 7: Ogivly Ad layouts due Oct 13

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