Assignment 16: Ogilvy Ad layouts due Nov 15

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Assignment 16: Ogilvy Ad layouts due Nov 15

Post  Admin on Mon Nov 12, 2012 8:28 am

Design a print ad using the classic Ogilvy layout.

David Ogilvy youtube: http://youtube.com/watch?v=0kfsnjcUNiw

Use this as a checklist before you turn in your work, and check with me if you have questions:

1. Think about the psychology of how we look at print ads. Include the hierarchy of visual, caption, headline, copy, and signature - in that order.
2. Use a Full Bleed on your image.
3. Use tracking to avoid widows and orphans. If you are using wide tracking, remember we generally would use that for words written in ALL CAPS, not lowercase words.
4. Use kerning to adjust text in large headlines.
5. Avoid distracting rags (right edges on the copy that form random shapes)
6. Use white space - leave enough margins around your words, think about your line spacing.
7. You can use lorem ipsum (greeked text) for the caption and body. Use a real (English) headline.

Grading Rubric: 6 points

1 point: using the classic ogilvy layout with all elements
1 point: full bleed on your image
1 point: avoiding widows and orphans in your copy
1 point: use of white space.
1 point: fonts are legible and appropriate sizes. It's a print ad, not an overhead - your copy doesn't need to be 18 point.
1 point: Kerning in headlines and company name.
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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  hollyGalvan on Wed Nov 14, 2012 12:38 pm

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  ianb on Wed Nov 14, 2012 12:39 pm


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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  AlsoKnownAsShelbyK. on Wed Nov 14, 2012 1:12 pm

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  Sam.C on Thu Nov 15, 2012 1:46 pm

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  megans on Thu Nov 15, 2012 2:12 pm

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  ranak on Thu Nov 15, 2012 2:42 pm

Alternate Assignment
Independent Study: Working on Adobe Illustrator CS4. continue working on logo design

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  JenniferB on Fri Nov 16, 2012 1:49 pm


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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  AlsoKnownAsShelbyK. on Fri Nov 16, 2012 1:57 pm


I used my own image this time.


Last edited by AlsoKnownAsShelbyK. on Fri Nov 16, 2012 2:09 pm; edited 1 time in total
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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  adamh on Fri Nov 16, 2012 2:02 pm


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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  roberth on Fri Nov 16, 2012 2:35 pm


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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  ianb on Mon Nov 19, 2012 1:34 pm


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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  JenniferB on Mon Nov 19, 2012 1:38 pm


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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  KaliahA on Mon Nov 19, 2012 1:56 pm



Last edited by KaliahA on Tue Nov 20, 2012 1:04 pm; edited 2 times in total
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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  Sam.C on Mon Nov 19, 2012 2:08 pm

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  Thomas Hill on Mon Nov 19, 2012 2:56 pm

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  hollyGalvan on Tue Nov 20, 2012 12:48 pm



Last edited by hollyGalvan on Tue Nov 20, 2012 1:24 pm; edited 1 time in total
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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  megans on Tue Nov 20, 2012 1:18 pm



Re-uploaded with less distorted photo.
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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  Selena S on Tue Nov 20, 2012 1:59 pm


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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  valerieZ on Mon Nov 26, 2012 1:35 pm

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  Justin B on Mon Nov 26, 2012 7:49 pm

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  samkoki-jones on Tue Nov 27, 2012 1:09 am

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  brandonw on Tue Nov 27, 2012 1:36 pm


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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  loganw on Tue Nov 27, 2012 2:01 pm

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

Post  marleyJ on Tue Nov 27, 2012 2:09 pm



Because I could not obtain some of the images I required myself, I used Morguefile images (With permission, of course.)

http://www.morguefile.com/archive/display/81669

http://www.morguefile.com/archive/display/789217

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Re: Assignment 16: Ogilvy Ad layouts due Nov 15

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